Pay-per-click (PPC) advertising and specifically Google Ads, is one of the best digital marketing methods for getting results quickly. With pay per click advertising, you pay search engines like Google to display an ad with links to your website and phone number at the top of the search results. If you set up your ad correctly, you'll appear only when people search for your services and be able to drive leads immediately within a couple of days.
As a Milwaukee PPC agency, we can build and manage your ads to maximize the number of conversions and leads with your budget. We handle it all from managing the keywords to target for your ad, building a high-converting landing page, choosing the right location, ad copy, and changes, and all the minor details that can make or break a campaign.
Why PPC Marketing?
Compared with other digital marketing efforts, like search engine optimization (SEO), pay-per-click marketing can deliver results much faster. Jumping ahead of other websites in the search results by paying for an ad when people search for your services can drive leads within a couple of days.
Google Ads provides a way to reach your local audience in the location you choose when they're searching for the services you offer. So if your services target Milwaukee, Google Ads allows your business to show up exactly when someone is searching for things like "painting companies near me" or "lawyers in Milwaukee".
So you can place your business in front of the eyes of people who are specifically looking to buy your services right now. That's the true power of Google Ads and the reason they're so effective in delivering valuable leads.
Our PPC Services
Red Eclipse Design handles every little detail of your Google Ads campaigns. We leave nothing up to chance and thoroughly analyze everything before and during your campaign to maximize your marketing efforts. Here is what you can expect us to do when you hire us as your PPC agency:
Keyword Research
We identify the most relevant and profitable keywords to target for your ad. We save you time and money by advertising to ready-to-buy visitors who will click on your website and call your phone.
Ad Creation
We'll craft high-converting ad copy for your headlines and descriptions so that those who see your ads are persuaded to click on them. The higher your ad's click-through rate (CTR), the lower your cost per click (CPC) will be.
Landing Page Creation
Our team will build a high-converting landing page tailored to the specific service you're advertising. Google often gives your ad a quality score based on the relevance of your landing page, among other factors. The page is designed to persuade visitors to fill out a form or call you.
Reports
We make sure our clients stay updated with the performance of their ad campaigns. Our website tracking and Google's own platform help you stay informed on how your ads are converting and performing.
How PPC Works With Web Design & SEO
Pay-per-click advertising can be one of many marketing efforts of your business. For starters, you'll need a website with a specific landing page to send ad viewers to. While you can technically just set up an ad to only include your phone number, you won't get the same conversion rate if you include both a phone number and a high-converting landing page that's built exclusively for your ad.
Search engine optimization often shares the same goal as pay-per-click advertising: to ensure that your website or Google Business Profile appears when people search for your services on the search engine. SEO takes much longer to deliver results, but the costs are much lower than with PPC.
PPC allows you to get clients and results within a few days, as long as you have the budget to spend. Investing in both PPC and SEO can deliver short and long-term results that continue driving revenue growth for your company and help you scale.
Common PPC Mistakes
While Google has made it easy for business owners to set up an advertising campaign and get started, there are common mistakes that people who have never run ads can make that drain their budget.
Choosing the wrong keywords to target is the fastest way to lose all your money. If you're targeting generic keywords for people who are looking for information instead of people ready to buy, you'll just spend money on leads that aren't likely to convert anytime soon.
Not adding sufficient negative keywords (search terms you don't want your ad to show up for) and not constantly monitoring search terms to add to your negative keywords list can also cause you to waste money or target the wrong audience. You'll also want to ensure you have conversion tracking set up correctly on your website so you and Google can accurately measure the ad strategy that drives leads. Unless you're a technical person, this can be quite tricky to implement.
A few other issues also include sending viewers to your homepage instead of a custom landing page, choosing the wrong location settings, and using bad ad headlines. These common mistakes can often be avoided by hiring a trusted PPC agency like Red Eclipse Design to handle them for you.
Frequently Asked Questions
What should my budget be?
We recommend that most business owners be willing to spend at least $50 per day on Google Ads. Google needs time to understand your ideal clients for your services and to figure out the best-converting traffic for you. Each industry has a different cost per click, ranging from $10 to $80 or more in more competitive industries.
What this means is that if you don't have enough money to invest in advertising, and Google Ads eats up your budget with just one or two clicks every day, it won't be able to optimize your campaign, and you'll just burn through your spending.
Industries like legal services and finance have a much higher CPC than most while those in construction like roofing and remodeling have a medium CPC. While these industries are competitive, this shows the value of the leads being generated, which drives bids up.
How long does it take to get results?
Google Ads can deliver leads in as little as a day or two and sometimes up to a week, depending on your industry and budget. We recommend that clients be prepared to run ads for at least two months, since the longer your ads run, the smarter and more effective the ad engine becomes. It also gives us time to make optimization decisions that can help lower costs and increase the number of leads you get.
How much do you charge?
We charge 20% of a client's total ad budget, with a minimum of $400 a month. The larger the budget, the more complex it is to manage a campaign with different keyword variations, ad creatives to test, and data to analyze. Our percentage-based pricing also aligns our incentives with yours. If we do a good job and your ads perform well, you may want to scale your advertising budget.
Should I advertise on Google or Facebook?
Both platforms have performed well for our clients in the past and certain factors can affect what works best for your company. Facebook can perform well if you have a lower budget and you're in an industry where visually appealing photos and videos can get viewers to stop and click on your ad. Google Ads work quite well for just about most industries, especially when people are looking for a solution or service, since you can actively target them only when they search for certain phrases. Most industries will often benefit from running ads on both.
